Deep learning, big data, the cloud, and the rest of the pieces of the developing AI world are becoming familiar, being visualized by marketers who understand we need images and ideas that fit into our worldview. We already love our cars and our dogs, so falling in love with an AI personal assistant who actually talks, and listens to us, seems like an easy jump. They pay attention to us, care for us, are interested and responsive, and leave us in charge. They don't judge us or pressure us, but actually seem to like us: Robots and human proximity. The heart of AI and robotic development, real and fictional, has always been how the brain works.